Hong Kong Israel Trade Association

We are experts, industry leaders and serial networkers

Our Team


Founder & Chairman

Danielle Tichner

Danielle is the founder and CEO of Hong Kong based W-SOURCE LTD; CMO of SpacePharma, active in research in Space; former CMO/COO of RideOn, augmented reality for outdoors and Purchasing Supply Chain and Operations head of BU BDS of Philips Royal Electronics.
Danielle holds Masters degree from Bradford university and has an extensive experience in managing cross border projects, business development and operations and has established HITA to further connect Israeli and Hong Kong based companies.


Vice Chairman

Steve Monaghan

Steve is Chairman, Chief Investment and Innovation Officer for Gen.Life, a Limited Partner and investment committee member in True Global Ventures, Vice Chairman of Borderless Healthcare Mobile China, Co-Chairman of HK HealthTech Association, a Board Member of Proximiti and a private investor in Artificial Intelligence, Life Sciences, Healthtech and Fintech.

Originally a commercial pilot, Steve has held senior corporate and banking roles in product, marketing, operations, innovation and general management. He has worked for leading corporations and financial institutions including Dell, Compaq, Citigroup, OCBC, Shinsei, DBS Bank and AIA. Throughout his career, Steve has specialized in introducing new business models, businesses and products in all major markets in Asia and has filed 6 patents in FinTech.



Veronica Dang

Veronica is the founder of Global AOS, a business advisory firm with a diverse client portfolio including F&B groups, financial services firms, Korean conglomerates, ultra high net worth individuals and listed companies on the ASX.  

Veronica personally holds interim or ongoing executive positions in capacities such as Chief Executive Officer and/or Chief Financial Officer of funded entities either via PE investment or listings on the stock exchange.  
Former Finance Director at Thred Limited (listed on Australian Stock Exchange).  Veronica’s current appointments include CFO of Pololi International, Co Thanh Limited, Running To Stop The Traffik and CFO/CEO of Pay’d International.


Vice Chairman Head of Community

Roxana Nasoi

Roxana has invested her efforts and time into 4 different areas:
1. Research and Data (Psychology, Marketing, User Behavior)
2. Digital Marketing (Audits, On-page optimization, Inbound marketing, Content Marketing, Branding, Community Management, Social Media)
3. Talent Training and Community Leadership (workshops, conferences, fun events and focus-groups for the Upwork community (previously Elance/Elance-oDesk).
4. Consulting Work for new technologies (Apps, IoT, Blockchain, AI). 

Roxana defines herself as a Creative entrepreneurial spirit, who has failed, learned, succeeded from zero.
Currently managing a remote team of 40+ people across key markets (Europe, Asia, US).


Cross Border Cooperation Advisor

Tony Verb

Tony is a marketer, innovator and entrepreneur. Former Director of Ecosystem of Nest.

Originally from Hungary, he has spent the past ten years being involved in a range of projects in the technology, entertainment, cultural and social sectors. Prior to working at Nest, Tony was integral to several successful entertainment-focused companies in Hong Kong, notably Ticketflap and Clockenflap Music and Arts Festival. His creative industry experience and passion for culture and have helped him produce an array of unique events that inspire and resonate with the local community. In his spare time Tony heads up philanthropic projects and is currently working to produce a documentary about domestic helpers in Hong Kong. Tony has lived in six countries, working at international corporations including Unilever, McCann Erickson and Jack Morton Worldwide. With a masters degree in international relations, he is a specialist in the development of investment products and networks. He is now using these skills to expand and develop the global entrepreneurial and innovation ecosystem with Nest. Tony is a member of the World Economic Forum’s Global Shapers community.